Instagram go into Amazon’s market
Nike have found a new method of e-commerce. They are now going to start using Instagram to sell sneakers. Nike were the first to collaborate with Instagram for “seamless” selling and this comes after previously working with sales giants like Amazon.
At the moment, not much has been said about how the platform will work to sell sneakers through Instagram. Although what we do know is other brands currently already use tags on posts to take potential consumers directly to the link where one can purchase their desired model of shoes.
Nike currently dominate the market with a 90% market share and also harness 4 times the amount of social interactions of their competitors Adidas. Nike are also seeing an 8.8% increase in shares since the hinting-announcement.