Spotify now has over 60 million paying users. This is over double the users that Apple Music are harnessing. Spotify have impressively gained 10 million paying subscriptions since March. With this kind of success, the sky’s the limit. With this being said Spotify are looking into expanding their market share into a new market.
How many people actually listen to podcasts?
Even though they are leading the market, Spotify are looking into new features to set them apart from competitors. According to Bloomberg, they are working on a new podcast initiative. Spotify have agreed to promote more podcasts on their service with the agreement that these podcast greats will also be promoting Spotify on their platforms.
Since people usually associate podcasts with Apple, this is an interesting move for Spotify to opt to work with other corporations for podcasts. They are going to be working with people like Matt Lieber. He is the co-founder and president of Gimlet Media who produces the “Reply All” podcast.
Lieber commented on the subject by saying that: “The potential for Spotify is to introduce this caliber of storytelling to a much larger audience, who are already in a listening mindset. I see a growing effort to make podcasts more accessible on the platform. And they’re making progress.”