Hugo Boss: Success Beyond the Game


2014 marks the third year of the HUGO BOSS Parfums ‘Success Beyond The Game’ campaign, bringing together men who have achieved success beyond their discipline with the brand’s male classic scents loved by men around the world: BOSS BOTTLED, HUGO MAN and BOSS ORANGE MAN. Designed to celebrate the values of success, style and confidence, HUGO BOSS stands for, the campaign sees ten of the world’s finest footballers, stepping out of their football jerseys into HUGO BOSS menswear.

Representing one of the brand’s male fragrance classics, England’s Goalkeeper Joe Hart, Brazilian National Team Captain Thiago Silva and Germany’s Footballer of the Year 2012 Marco Reus have been selected as global ambassadors of the campaign. As masters of their professions through determination, ambition, dynamism and a confidence in their abilities, these ten successful sportsmen share their views on success, how to achieve it and how to sustain it.

HUGO BOSS Parfums have been preparing men to achieve their personal ideals of success for over 15 years. Launched in 1998, BOSS BOTTLED captures the spirit of confidence and masculinity in a bottle with the core BOSS values of elegance and style. HUGO MAN made its entrance even earlier in 1995 and has been established as an individual fragrance for men who achieve success through creativity ever since. The BOSS ORANGE MAN fragrance, launched in 2011, encapsulates free-spirited optimism and celebrates success through passionate endeavour.

Be prepared for an eventful summer of sports 2014 with HUGO BOSS Parfums and follow the HUGO BOSS social channels to get all the latest news on #SuccessBeyondTheGame. Practice your own football moves when you pick up this stylish white football which comes with its own ball pump when purchasing any large sized Hugo Boss fragrance.

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For local trade enquiries, call VJ Salomone (Marketing) 8007 2387.