A successful crowdfunding campaign has led Sikura to launch its website to the public, keeping its promise of providing a platform that works to ensure that women feel safe when out alone.
It was Nicole Borg who started work on the Sikura brand following the murder of Paulina Dembska in January 2022. The murder led several people to demand action to be taken to ensure the safety of women. Nicole started to research the market and see what solutions she could provide to help women feel safer outdoors.
€2,240 raised through crowdfunding campaign
Nicole brought in the talented Siobhan Vassallo as brand creator & curator, and a successful crowdfunding campaign helped her raise €2,240 for the cause.
Nicole then started to work in collaboration with creative marketing agency The Concept Stadium in order to get the website ready for the launch.
Those visiting the website will be able to purchase the alarm band, a device worn like a watch that emits a 120db sound once activated, attracting the attention of passers-by and potentially deterring the aggressor.
Sikura is also offering monthly self-defence classes
Additionally, Sikura is also offering monthly self-defence classes together with Malta Self-Defence Academy as well as talks and workshops that aim to help women build resilience and self-confidence, with the first one being held in November and led by social worker and psychotherapist Mel McElhatton.
Sikura founder Nicole Borg said: “I’m truly delighted that we are finally sharing Sikura’s website with the world. A whole lot of hard work has been put into creating a welcoming platform that aims to truly support women in feeling safer and empowered. So far it has been a whirlwind of a ride that has brought about a lot of learning curves and I cannot wait to see what else is in store for Sikura in the coming months”.
Brand stemmed from idea of making society better through the services & products on offer
The website couldn’t have been launched without the hard work and support of The Concept Stadium’s web team, who through their expert advice worked to ensure that Sikura’s website is as user-friendly and efficient as can be.
The Concept Stadium CEO Jonathan Dalli said: “From the very start, we believed in Sikura’s aims and its mission, and we wanted to find a way to be able to support it. Coming onboard this project as web partners was a delightful experience as it allowed us to work on yet another brand that isn’t coming from the idea of doing business, but of making our society better through the services and products it offers”.