Many corporate social responsibility campaigns are done, sometimes, to placate the calls for major corporations to be more environmentally friendly and show that they “care”. In Samsung’s case, however, they appear to have gone the extra mile, or rather 31 miles, by using plastic from recycled fishing nets located in community shores that lack efficient waste management.
Setting the tone for the future
Announcing this sustainable step, Samsung explained that starting with the new Galaxy lineup (due to be announced 9th February), new devices will serve as a home for recycled ocean plastic. In a statement, the tech giant said that although plastic bottles and bags are the first things that come to mind when we think of “ocean-bound plastic”, fishing nets are equally damaging. There are some 640,000 tons of discarded fishing nets that make their way to the bottom of the ocean every year and pose a very serious threat to many forms of marine life.
The move comes as part of Samsung’s Galaxy for the Planet program, as it aims to improve sustainability and minimize the environmental impact caused by its operations. Essentially, it’s about doing more with less, as Samsung put it, and is well aware of its position as one of the world’s leading electronics companies. “Repurposing ocean-bound plastics is just the first step in our collective mission to address the climate crisis, and Samsung looks forward to using our scale, innovation and open collaboration to uncover additional solutions,” the company wrote in their press release.
For now, the precise details are still unclear about what components will use this recycled material and how it’s made, but it’s likely that more will be revealed once the latest Samsung Unpacked event takes place.