After countless years, campaigns and creators teaming up to push for Maltese to be included in the YouTube partnership program, it has finally happened, starting September. This means that now, local Youtube creators will be able to cash in on their work.
Google has finally agreed to include Malta in the partnership program after working hand-in-hand with Digital Economy Parliamentary Secretary Hon. Silvio Schembri, Prime Minister Joseph Muscat and MEP Francis Zammit Dimech.
— Silvio Schembri (@SilvioSchembri) June 19, 2018
This is only fair, with a number of YouTube stars emerging from Malta, such as Grandayy and Stella Cini. Creators need to be able to monetize their videos in order to keep their channel growing and to be able to invest in better equipment, props and more. This great news comes just months after Fabian Borg of Creators Malta started a petition that reached almost 5000 signatures, urging Google to include Malta in the partnership program.
Petitioner Fabian Borg said that,
In my capacity as petitioner to Google to include Malta in the YouTube Partner Program and founder of Creators Malta, I welcome the localisation of YouTube for Malta www.youtube.com.mt. This is the first step for introducing the opportunity for Maltese Content Creators to become a partner. Later this year, YouTube will also expand its YouTube Partnership Programme (YPP) to Malta, making the programme available to the growing ecosystem of local creators.
Its been nine months of constant strategical lobbying to achieve what we have today. Some thought of me a David fighting Goliath, whilst Google is definitely more ginormous, it was never the case so and I had the good feeling that we were proceeding in the right direction, with the introduction of Adwords linking to Maltese Channels, then came the official YouTube Training in Malta on the 16th March 2018 and a constant stream of telecoms and emails with Google Italy over the ongoing progresses. There is more to come and we all await the cherry on the cake
How to be eligible?
In order to be eligible for the YouTube partnership program, one must have at least 1000 subscribers with 4000 hours of video watch time in the previous 12 months.
Now, there is even the Maltese page for YouTube, which you can head to by clicking here.
Will we see loads of new local YouTubers looking to grow their creativity thanks to the partnership program? Tell us what you think in the comments below.