L’Oreal’s Smart Brush

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Used to hearing “the walls are listening”? Well now your hair brush is listening too.

L’Oreal have just launched a brush set to change hair care forever. Their new brush is super smart and comes with all the bells and whistles. The brush can count strokes, determine whether the hair is wet or dry and also determine the force used when brushing your luscious locks. It even comes with a microphone to “listen” to the sound of your hair being brushed…L’Oreal claim this provides “Insights into manageability, frizziness, dryness, split ends and breakage.” We’d like to know how well it works with facial hair…now that would be interesting.

Users will have all information gathered by the brush sent to an app on their smartphone which means in the future we’ll be pairing our hair brushes to our phones too…who would have thought?

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